How Furkot makes money

June 9, 2017

Furkot is free to its users. You can plan your trips without paying us anything. That said Furkot needs to pay its bills and make money for its creators. We would like to share with you some details on what we do and - what's equally important - what we don't do to reconcile that.

Things we don't do

Let's start by talking about money making avenues we don't pursue. While we are not making a sweeping stand here against various sources of revenue we feel it is our duty to find one that benefits Furkot users as much as it is profitable for us.

Furkot doesn't and isn't planning to display any banner ads where advertising message bears no relation to the visited website. We feel it is distracting and wastes screen space that we prefer to make available to your trip plan and map.

We don't ask for donations, we don't have a tip jar. There are people and organizations in great need and we are not one of them. If you consider giving us money, we appreciate the sentiment. Please donate it to a charity of your choice. Show appreciation of our work by liking us on Facebook, following us on Twitter, and - most of all - by telling your friends about us.

We are not selling your data per our privacy policy. We don't require you to use your real name. We don't need your e-mail address, unless you want to communicate with us or invite others to plan with you. We also have no intention of selling any statistical data that we could gather from the breadth of Furkot users. We feel you have the right to privacy. This comes with a caveat though: in order to make booking and other services available to you in the course of planning your trip we use 3rd party booking sites and APIs. They may gather some data on your activities.

We like offering Furkot without requiring a payment and instead subsidizing it with revenue generated by users buying things and services related to their travel plans as explained below. We are able to continue to offer Furkot for free as long as a sufficient number of users not only actively plan their trips on Furkot but also fulfills their travel needs by using services available in Furkot. The success of this arrangement depends on balancing costs of developing and running Furkot with earnings prompted by actions of Furkot users.

There is no subscription fee nor paid pro features in Furkot. Use of either desktop or mobile version is entirely free. While we would like to keep it this way as we introduce new capabilities to Furkot, we may find that we incur additional costs without corresponding increase in revenue to cover the expenses. If Furkot users deem it useful we may enact use limits and establish a fee-based access to such a feature.

Things we do

So how does Furkot make money? When you plan a trip you may need to book a hotel, rent a car, reserve a flight or purchase a guide book. When you do, Furkot is there to make the booking or the purchase easier for you. We give you a selection of options, show you availability and prices, and pass relevant information to the booking or vendor site of your choice, so you don't have to type addresses, dates or titles. Our goal is to make your booking experience better, easier, faster than going directly to the booking site. Brand logos and icons that you see in Furkot drawers represent links to services provided by their websites. When you click such link Furkot will redirect you, passing along relevant data, so that you can complete a booking.

When you seek inspiration for your trip plans on Furkot Folio, a curated collection of public trips, we show you guide books geographically and thematically matching the trip you are planning. As many people rely on guide books as a definite source of travel information, our goal is to help you find the most relevant one.

For directing you to the booking and vendor sites, they pay us a small fee every time you end up making a reservation or purchase. That money is not added to your bill. When starting your booking or purchase on Furkot you are paying exactly the same price as if you went to the booking or vendor site directly.

We are working hard to offer you booking and purchase options only when it makes sense to you and helps you plan a better trip. We want to give you as broad selection of options as possible and if you don't see your favorite booking site, please let them know to team up with Furkot.